Melanie Williams Photography
Effective Date: 01/01/2026

1. Our Commitment to Your Privacy

Melanie Williams Photography is committed to protecting the privacy of our clients, families, and website visitors. We comply with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

This Privacy Policy outlines how we collect, use, store, and protect your personal information.

“Personal information” means any information or opinion that identifies you, or could reasonably identify you, whether true or not.

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2. Personal Information we collect

We may collect personal information in a variety of ways, including when you:

• Visit our website
• Submit an enquiry or contact form
• Make a booking for maternity, newborn, family, or other photography sessions
• Communicate with us via email, phone, SMS, or social media
• Attend a photography session or viewing appointment
• Purchase artwork, digital images, gift vouchers, or other products
• Participate in promotions, questionnaires, or client feedback

The types of personal information we may collect include:

• Your name
• Phone number
• Email address
• Postal or billing address
• Details relating to your photography session or enquiry
• Information relevant to photographing children or family groups
• Payment details (processed securely via third-party payment providers)
• Any other information you choose to provide to us

In some circumstances, we may receive personal information from third parties, such as referral partners, booking platforms, or payment systems. All such information is handled in accordance with this Privacy Policy.

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3. How We Collect Personal Information

Melanie Williams Photography may collect personal information:

• Directly from you (via online forms, email, phone, in person, or social media)
• Automatically when you browse our website (including cookies, analytics data, and browser information)
• From publicly available sources
• Through third-party systems you choose to use, such as booking software or payment platforms

Where reasonable and practical, we aim to collect personal information directly from you.

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4. How We Use Your Personal Information

We use your personal information to:

• Respond to enquiries and communicate with you
• Manage bookings and provide maternity, newborn, and family photography services
• Prepare contracts, invoices, and payment records
• Deliver digital images, printed artwork, and other purchased products
• Share session information, welcome guides, pricing guides, or studio resources
• Improve our services, workflows, and website experience
• Send marketing communications, updates, or special offers where you have opted in (you may unsubscribe at any time)

We may contact you via email, phone, SMS, or post where necessary to provide our services or where you have given consent.

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5. Disclosure of Personal Information

We do not sell or rent your personal information.

Your information may be disclosed to trusted third parties only where necessary to operate our business, such as:

• Online gallery and image delivery platforms
• Professional print labs and album suppliers
• Payment processors and accounting services
• Booking, CRM, or email communication systems

All third parties are required to handle your information securely and in line with privacy laws.

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6. Storage and Security of Your Information

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, or disclosure. This includes secure digital systems, password protection, and limiting access to authorised personnel only.

Personal information is retained only for as long as necessary to fulfil its purpose or to comply with legal and accounting obligations.

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7. Accessing or Correcting Your Personal Information

You may request access to the personal information we hold about you, or request corrections if you believe it is inaccurate, out of date, or incomplete.

Requests can be made by contacting us using the details below. We will respond within a reasonable timeframe.

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8. Complaints and Contact

If you have any questions, concerns, or complaints about this Privacy Policy or how your personal information is handled, please contact:

Melanie Williams Photography
Email: info@melaniewilliams.com.au

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We take privacy concerns seriously and will do our best to resolve any issues promptly.